Created by the founding family of Ellenos Yogurt, sa...

Pronounced “OO-beh,” this purple yam originates from the Philippines, and is often used in Southeast Asian desserts. While it shares its beautiful purple hue with Peruvian or Okinawan sweet potatoes, taro, or other varieties of purple potatoes, ube is all its own and is rarely sold in the U.S. as a fresh potato. Instead, its concentrated form is often used to add its signature color and nutty, sweet flavor to Filipino-inspired desserts.
Treat Yourself to Ube Sweetness
Ube’s flavor profile features notes of pistachio-like nuttiness with a hint of vanilla. Some even liken its flavor to marshmallow, making it a perfect flavor to incorporate into crème brûlée and frozen desserts like Hellenika Cultured Creamery Ube Coconut Cultured Gelato and Mochidoki Purple Sweet Potato Mochi Ice Cream.