WHAT: It’s a meat-and-greet kind of week at Central Market’s Feed the Fire event, March 22-28. Central Market’s meat market is so large that it has earned the nickname “protein alley” because it’s more than just a meat case. It’s a full-service butcher shop located inside the ultimate grocery store staffed with knowledgeable partners (employees) and artisan craftsmen. During Feed the Fire week, Central Market’s in-house butchers and sausage meisters will flex their protein muscles as they showcase the largest meat selection in the state and all the meatiness protein alley offers.
On Saturday, March 25 at 2 p.m. Central Market butchers – at all locations – will host an educational Duroc pork cutting, a.k.a., hog cutting, showcasing the difference between cuts, explaining muscle location and hosting cooking demos. Presentation will be approximately 30 to 45 minutes.
Central Market is also rolling out a new burger recipe in celebration of the weekend. The new One90 Smokehouse burger made with 50/50 beef and pork and One90 signature rub is sure to make your mouth water.
A few other meat market highlights include:
Sausage: Central Market makes its sausage in house and features more than 100 sausage recipes. Favorites include Bavarian pork and veal, Ragin’ Cajun pork, Cowboy Bacon Beef, Beaumont Beef & Pork Hot Link, Chicken Roma and Nashville Hot Chicken.
Handmade Burger Patties: All burgers are hand mixed and pressed; more than 25 in-house burger recipes; offer patties and sliders. Favorites include Beer Bratwurst Burger, Smoked Season Brisket Burger, Middle Eastern Lamb and Beef Burger, and Lamb, Feta & Mint Burger.
Kabobs – beef, chicken and pork
(New) Canoe split beef marrow bone
(New) Retail-ready barbecue sets: choice whole brisket, choice brisket flats, choice brisket points, choice dino ribs, meaty beef back ribs, New Zealand Wagyu brisket, Duroc pork baby back ribs, Duroc pork spareribs, Duroc pork brisket
Flanken and lollipop short ribs
Frenched beef shank
Ribeye cap – Spinalis Dorsi
Choice Black Angus Tomahawk steaks
Heritage Duroc Tomahawk chop
Spatchcock whole chicken
Lamb roast
Oita Wagyu – Japanese A5 striploin, ribeye and tenderloin
Click HERE for raw proteins
Click HERE for kabobs
Click HERE for grilled Tomahawk steak
WHEN: March 22-28, 2023
Duroc pork cutting, 2 p.m., Saturday, March 25 (at all store locations)
WHERE: All Central Market store locations:
Central Market-Austin North Lamar, 4001 N. Lamar Blvd., Austin, 78756
Central Market-Austin Westgate, 4477 S. Lamar Blvd., Austin, 78745
Central Market-Dallas Lovers Lane, 5759 E. Lovers Ln., Dallas, 75206
Central Market-Dallas Midway, 4349 W. Northwest Hwy., Dallas, 75220
Central Market-Preston Royal, 10720 Preston Rd., Dallas, 75230
Central Market-Fort Worth, 4651 West Fwy., Fort Worth, 76107
Central Market-Houston, 3815 Westheimer Rd., Houston, 77027
Central Market-Plano, 320 Coit Rd., Plano, 75075
Central Market-San Antonio, 4821 Broadway St., San Antonio, 78209
Central Market-Southlake, 1425 E. Southlake Blvd., Southlake, 76092
SOCIAL
MEDIA: Instagram: @ Central_Market, Twitter: @ CentralMarket, TikTok: @ Central_Market, Facebook: @ CentralMarketTexas, #ReallyIntoFood
MEDIA
CONTACT: Austin, Houston and San Antonio: Christie Garella, christie@dpwpr.com, 713-224-9115
Dallas and Fort Worth: Heather Senter, heather.senter@att.net, 817-881-5130
ABOUT CENTRAL MARKET:
A division of H-E-B, Central Market opened its doors in Austin, Texas in 1994. Now 29 years later, Central Market has ten store locations across Texas, including Austin, Dallas, Fort Worth, Houston, Plano and Southlake. Central Market's open, serpentine-flow, full-view European-style layout offers a completely new food shopping experience. A bountiful produce department with unmatched quality and variety, an 80-foot seafood case with selections from throughout the world, hundreds of cheeses, 2,500 wine labels, stupendous specialty grocery aisles with delights from every continent, and a world-class cooking school featuring hands-on instruction are among the features that make the Central Market experience unique. For more information visit, http://www.centralmarket.com or follow on Instagram: @ Central_Market, Twitter: @ CentralMarket, TikTok: @ Central_Market, Facebook: @ CentralMarketTexas, #ReallyIntoFood