Press Releases

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Thursday, August 28, 2014

Central Market's 20th Anniversary Cookbook Hits Shelves September 10

181 pages ‘Celebrating Food, Celebrating Life, Celebrating People’
 
WHO: H-E-B opened the first Central Market in Austin in 1994, and the unique food emporium quickly gained popularity as a destination for everyone from novice food aficionados to expert culinary veterans. Twenty years later, Central Market continues to feed the collective culinary curiosity and to foster the community’s passion for food in all its glory.
 
WHAT: As part of its 20th anniversary festivities, Central Market has released a 180-page cookbook filled cover-to-cover with 121 recipes from celebrity chefs, the most dedicated Central Market shoppers, and Central Market store partners. 
 
“Each Central Market store reflects the character of the neighborhood in which it is located,” said Stephen Butt, Senior Vice President of Central Market. ”Now we have a cookbook to celebrate and reflect the tastes of each community we have served over the past 20 years.” 
 
The unique story accompanying each recipe will resonate with everyone from first-time foodies to professional chefs.
One of the 30-plus customer recipes included in the cookbook is from Trish Williamson, who shares her late husband’s recipe of Beef Stew with Belgian-Style Pale Ale. “He loved Central Market—the people, the products—and his interest in cooking increased and diversified because of that connection.”
 
In the cookbook, American pastry chef and author David Lebovitz offered his recipe for Blood Orange Floating Island, saying, “I never pass up the chance to teach at Central Market. The staff is uniformly excellent and it’s a pleasure to work with them. And I get to wander the aisles of their supermarkets, which are like no others in the world.”
 
These and more charming stories and delectable recipes make this book a must-have for every kitchen.
 
To celebrate the launch of the cookbook, all CM Cooking Schools will host a “Cook the Book” class on Sept. 10th with the following menu:
  • Pancetta Crisps with Goat Cheese & Figs
  • Pom-Pom Citrus Salad
  • Smoked Pork Tenderloin with Tangy Balsamic Sauce
  • Spinach Sauté with Red Bell Peppers & Preserved Lemons
  • Rustic Apple Galette with Creamy Caramel Sauce

WHEN: September 10, 2014, cooking class held from 6:30 PM - 9:00 PM, Register online.
 
WHERE: All Central Market stores and Central Market Cooking Schools

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Thursday, August 28, 2014

Central Market Announces 20th Anniversary Celebration

To commemorate its 20-year anniversary, Central Market, the Austin-born popular food emporium, is hosting two weeks of food-centric events in September. Founded in 1994 by H-E-B, Central Market, dubbed “an amusement park for food lovers,” quickly gained popularity as a destination for everyone from novice food aficionados to expert culinary veterans. Over the past 20 years, the store has grown to serve major cities across Texas—San Antonio, Houston, and the Dallas-Fort Worth Metroplex, in addition to Austin. 
 
“While we never want to stop looking for the next exciting food trend, our 20th anniversary provides a chance to stop and reflect on the contributions of so many customers, store partners, and vendors who helped to make Central Market an established food emporium across Texas,” said Stephen Butt, Senior Vice President of Central Market.
 
Sept. 10 kicks off the festivities with the official unveiling of Central Market’s 20th anniversary cookbook. Filled with 121 of the tastiest recipes from dedicated Central Market shoppers, guest chefs and store partners, the book will resonate with cooks everywhere, from passionate foodies to culinary professionals. 
 
Since its early days, Central Market has hosted myriad high-profile local and international chefs. Fast forward to this year’s celebration. Plan to enjoy spectacular food, drink and entertainment at the Sept. 25 anniversary gala, benefiting Austin’s Sustainable Food Center, a nonprofit organization that cultivates a healthy community by strengthening the local food system and improving access to nutritious, affordable food. Headlining the event is world-renowned chef Francis Mallmann of Argentina, who will demonstrate his unique style of cooking with fire by roasting salmon, chicken, whole pigs and vegetables over three large aboveground fire pits on site adjacent to Central Market, North Lamar location, the original store. Additionally, Daniel Olivella of Barlata and Iiana De la Vega of El Naranjo will serve their own unique cuisine for guests to enjoy during the evening.

After enjoying an unparalleled dining experience, guests will be treated to the sounds of Grammy winning Western swing band Asleep at the Wheel, led by the inimitable Ray Benson. For forty plus years, Benson has been the driving force behind “The Wheel” and has overseen the release of more than 25 albums and countless tours. The band has won nine Grammy Awards.
 
The gala will be held outside on the grounds adjacent to Central Market at 4001 N. Lamar. Tickets are $40 per person, and include food, drink and entertainment. They can be purchased online.

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Monday, July 7, 2014

Stop and Smell the Rosés at Central Market’s Wine Week

Week to feature wine dinners, in-store tastings and more than 20 winemakers
 
WHAT: Central Market’s Wine Week will be held June 9-15 in all Central Market locations for people who are really into wine. Wine devotees will discover a wide range of wines, find fresh new favorites and meet winemakers who will be sharing their wine expertise and insights. 
 
The week will feature more than 20 winemakers, as well as wine dinners from high-profile sommeliers, including winemaker and former Texas resident Adam Lee from Siduri & Novy Family Wines, and Héctor Durigutti from Lamadrid Winery: Food & Wine in Argentina – and more! 
 
On Thursday, July 10 from 5 p.m.- 8 p.m., customers can “let the good times stroll” with an in-store adventure to discover new ways to enjoy favorite wines, sample foods that pair beautifully with the selections and chat with Central Market experts at numerous unique tasting stations. In addition to learning more about the flavors, aromas and production techniques for a variety of wines that range from cava to cabernet, customers who purchase the $10 admission will also receive a special gift bag that includes:
  • A wine glass
  • A corkscrew
  • A Central Market Wine Guide
  • A Central Market Wine Event Guide
 
 
Take wine knowledge to new heights! Register for the following Central Market Austin Cooking School dinners and classes, including:
 
SIDURI WINE DINNER: Focus on Pinot Noirs
Wednesday, July 9 at 6:30 p.m.
 
Join CM for a non-traditional cooking class in which attendees will learn about these delicious wines made by two former Texas residents. Adam Lee and his wife left the Lone Star State in 1994 with the dream of creating fine wines made from Pinot Noir grapes. From their base in Santa Rosa in Sonoma County, they now produce over 25 different pinots each year, from grapes grown in the coastal regions of California and the Willamette Valley of Oregon. Patrons will also enjoy wines from a second label, Novy Family Wines, which are consistent favorites with critics and consumers alike. 
 
CM staff will be on hand to answer any questions that patrons may have about the preparation of the dishes, but the focus will be on the production, characteristics, and pairing of these wines:
  • Fig & goat cheese crostini paired with Novy Family Wines Sauvignon Blanc
  • Spicy, chilled Moroccan tomato soup paired with Novy Family Zinfandel
  • Salmon salad with roasted beets, potatoes and dandelion greens paired with Siduri Russian River Pinot Noir  
  • Pinot-braised short ribs with egg noodles served with Siduri Santa Rita Hills Pinot Noir & Siduri Gary's Pinot Noir
  • Creme glace aux myrtilles (frozen blueberry cream)
 
BIG, FUN & EXCEPTIONAL: Pahlmeyer Wines
Thursday, July 10 at 6:30 p.m.
 
Critics agree that vintage after vintage, Pahlmeyer wines continue to produce phenomenal wines of power and finesse. As winemakers introduce these gems, patrons will sample small plates that perfectly complement the wines. Cooking School Staff will demonstrate how to create these dishes as students learn more about pairing food and wine to bring out the best flavor in both. Menu includes:
  • Grilled salmon paired with Pahlmeyer-Jason Chardonnay
  • Roasted pork tenderloin paired with Pahlmeyer-Sonoma Coast Pinot Noir
  • Braised short ribs paired with Pahlmeyer Merlot
  • Flank steak paired with Pahlmeyer-Jayson Cabernet Sauvignon
 
DISCOVERY SERIES: Premium French Wines
Monday, July 14 at 6:30 p.m.
 
Join CM’s resident expert on a tour of the most popular varieties of grapes that provide some of the world’s most sought after wines. The selections will be from regions that are highly respected for producing trademark wines.  In addition to tasting the featured wines, students will also learn about what to look for when tasting wine, how the grapes are grown, techniques utilized in the winery and much more. Attendees will sample:
  • Chateau Mongravey Marguax
  • Shatter Grenache (Orin Swift)
  • Mirval Rosé
  • Arnoux Aloxe Corton Les Fourniers 1er Cru
  • Caseny d' Arce Rosé Champagne
 
WHEN: July 9-15, 2014 
 
WHERE: Central Market, all store locations: Austin, Dallas, Fort Worth, Houston, Plano, San Antonio, and Southlake. For store location information.

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For more information, members of the media can contact:

For General Inquiries:

Teresa Buckley
buckley.teresa@heb.com
Donna Daniels
daniels.donna@heb.com

Dallas & Fort Worth Area:

Heather Senter
heather.senter@att.net
817-881-5130

Austin Area:

Kristy Ozmun
kristy@ozmun.com
512-474-1501

San Antonio Area:

Dya Campos
campos.dya@heb.com
210-938-8075

Houston Area:

DPW PR
katy@dpwpr.com
713-224-9115

Filming Policy

Absolutely no photography or videography is permitted inside a Central Market without prior authorization and an escort while shooting. With few exceptions, all requests must be submitted in writing to area press contact a minimum of two business days in advance.

Media Assets

Feast your eyes on our event and product imagery, which we’ve made downloadable for media use.* Don’t see something you need? No worries. We’re well-stocked on images, so just contact us for additional photos.

For more information, members of the media can contact:

General Inquiries:

Teresa Buckley
buckley.teresa@heb.com
Donna Daniels
daniels.donna@heb.com

*USAGE GUIDELINES: The Central Market media gallery contains select high-resolution images downloadable for editorial use only in print, online, and broadcast media. All images remain the property of Central Market. These images cannot be used for personal or commercial purposes.

FILMING POLICY: Absolutely no photography or videography is permitted inside a Central Market without prior authorization and an escort while shooting. With few exceptions, all requests must be submitted in writing to the area press contact, a minimum of two business days in advance.