Press Releases

When’s the last time you read a story you could really sink your teeth into? Read all about new products, store openings, special events, celebrity chef appearances, classes in our cooking school, and more.

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Monday, April 22, 2013

IndyCar Series Veteran Tony Kanaan of Brazil Fan Visit

Kanaan and his IndyCar to visit with fans during Central Market’s Passport Brazil Celebration

WHO: Brazilian powerhouse Tony Kanaan, 38, established himself as one of the top open-wheel racers with an eight-year career at Andretti. A victor in 14 races, he won series-best five in 2007. He claimed the 2004 series championship, was runner-up in 2005 and never finished outside the top six in points. See more about his illustrious career at http://tonykanaan.com.br/en/career/ Kanaan is also a tri-athlete, having recently completed an IronMan in Hawaii, and known by fans for his big, warm smile.
 
WHAT: Kanaan will be accompanied by a street legal IndyCar 2-seater which will allow enthusiasts to experience the racecar, be photographed behind its wheel, and have photos taken with Kanaan. Photographer not provided; personal cameras allowed. 
 
Dallas attendees will be invited to enter for chances to win one of three pairs of tickets to the IZOD IndyCar series Firestone 550 race at Texas Motor Speedway on June 8, 2013.
 
WHEN
Wednesday, April 24; Central Market- Houston 3815 Westheimer Road
Thursday, April 25; Central Market- Dallas Lovers Lane 5750 E Lovers Lane

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Tuesday, April 16, 2013

Passaporte Brasil to Showcase Emerging Wines and Popular Brazilian Beers

Many wines will make their U.S. debut during the event

When a wave of Italian immigrants settled in Brazil in the late 1800s, they began planting vines and cultivating grapes for wine. Many of the vineyards in Brazil’s prominent wine regaion, Vale dos Vinhedos, are owned and managed by third and fourth generation descendants of their original farmers. The region is often compared as a visual match to the rolling hills of Piedmont, Italy.
 
The country’s wine industry is coming of age, thanks in part to a robust investment in technology and focused cultivation. Much like Argentine wines and winemakers wowed the visitors to Passport Argentina in 2010, Central Market believes many will be taken in with the wines it will debut during the 2013 event.
 
Brazilian reds are made using Merlot, Cabernet Sauvignon, Cabernet Franc, Tannat, Ancellotta, Pinot Noir, Touriga Nacional and Teroldego. Brazilian white grapes include Riesling, Chardonnay, Muscat, Malvasia and Glera (which is much like Prosecco.) Sparkling wines are produced in dry and sweet styles, and are very popular.
 
German immigrants influenced the beer and brewing in Brazil. Pilsners are the most popular.
 
During Passaporte Brasil, discover more than 30 wines and five new beers, including:
  • Salton, Brazil’s first official winery, which boasts more than 200 national andinternational wine awards.
  • Don Guerino, in Alto Feliz, produces still and sparkling wines using French andItalian grape varieties.
  • Aurora, a cooperative which produces many varieties under 10 different labels.
  • Sparkling wines from Casa Valduga, maker of Casa Valduga 130, a Wall StreetJournal pick and London Wine Fair Medal Winner. It matures in the bottle for 3years. Also, the Maria Valduga, a blend of 80% Chardonnay and 20% Pinot Noir,made using the Champenoise method.
  • Xingu Black Lager, Palmer Louca Pilsner, and a special beer brewed with Brazilnuts!

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Tuesday, April 2, 2013

Renowned Brazilian Chefs, Coffee, and Wine Experts to be Featured at Central Market's Passaporte Brasil

Take the plunge into the delights of Brazilian culture with a wealth of cooking classes taking place during Central Market’s two-week extravaganza, Passaporte Brasil. Savor the tastes of Brazil with these internationally-recognized, award-winning Brazilian food and wine experts.
 
Featured Brazilian Chefs:
Leticia Moreinos Schwartz
Chef Leticia Moreinos Schwartz was born and raised in Rio de Janeiro, Brazil, where her passion for food began at an early age. Along with food, she was also passionate about languages. She studied French, English and Spanish and she started to translate recipes into Portuguese as a hobby. Leticia then spent a semester in Switzerland exploring and discovering the culinary wonders of Europe. After her semester in Switzerland, she returned to Brazil and received a BA in economics and worked briefly in finance. She then decided to follow her dreams to pursue a career in the culinary industry. In 1997, she moved to New York and graduated from the French Culinary Institute with degrees in both Culinary and Pastry Arts. She continued her training as a chef at several legendary New York restaurants.
 
After Leticia married and started a family, she moved to Connecticut and created a boutique culinary company, “Chef Leticia,” offering a wide range of services. In February 2010, her first cookbook “The Brazilian Kitchen: 100 Classic and Contemporary Recipes for the Home Cook,” was published and became the number one reference on the subject. Soon after, Schwartz won the 2010 World Gourmand Cookbook Awards in Paris, for Best Latin cookbook. She has made many TV and radio appearances including Martha Stewart Living Radio Program, Better Homes and Gardens Better.TV, NBC’s LX TV and The Today Show.
 
Yara Castro Roberts
Chef Yara Castro Roberts began her culinary education with her mother, who owned a catering business and a cooking school in Brazil. She is a graduate of the Boston University Culinary Program, and took classes at the Cambridge School of Culinary Arts, l’École Ritz-Escoffier in Paris and food history at Radcliff College. Yara has traveled the United States and Canada, teaching Brazilian cooking classes at universities, schools and culinary organizations. Yara also hosted the PBS Cook’s Tour television series that was nominated twice for an “Emmy” award. Following completion of the series, she moved to Paraty, Brazil, to operate the Academy of Cooking & Other Pleasures with her husband.
 
Chef Yara Castro Roberts is the author of “The Brazilian Table,” the first Brazilian cookbook written in English. The book includes over one hundred recipes and provides an in-depth cultural lesson on the regions and their unique food.
 
Nilton Borges, Jr.
Chef Nilton Borges, Jr. was born in Brazil and his early culinary influences stemmed from classic Portuguese flavors and traditional Brazilian cuisine. In 2001, Nilton moved to New York and began working and gaining experience in top New York kitchens.
 
Nilton then enrolled to the French Culinary Institute and received a degree in Culinary Arts. After he graduated, he worked for a prominent New York family as a private chef and on the executive committee of a storied banking institution. Nilton joined the opening team at Amali, a Mediterranean restaurant, and became the Executive Chef in May 2012. During his time at Amali, Borges was awarded the New & Notable Newcomer award by Wine & Spirits and the 2012 Diner’s Choice Mediterranean Restaurant award in the Manhattan and Tri- State Area.
 
 
Featured Brazilian Coffee Experts
Silvio Leite
Recognized as a leader within the coffee world, Silvio Leite has more than 30 years of experience in the coffee business. Silvio Leite is a founding partner of AgriCoffee and AgriCafé. Leite dedicated himself to coffee grading and tasting when he got into the coffee business and has worked for multiple coffee companies where he came to prominence as a specialist in coffee processing and quality control at all stages of post-harvest processing.
 
An expert coffee taster, Silvio Leite is a cupper certified by the Brazil Specialty Coffee Association (BSCA) and has participated as a judge in many coffee quality contests, both in Brazil and abroad. He is the president of the international jury of the Cup of Excellence quality contest, one of the most prestigious in the world coffee market, which recognizes the best coffees produced in each country.
 
Liana Baggio
The Baggio family history with the development of growing coffee began in 1886 when Salvatore Baggio, an Italian immigrant, came to the region of Upper Mogiana Paulista in Sao Paulo. In 1890, he bought his first piece of land and his descendants expanded production to the south of Minas Gerais, where the fertile soil and great climate are perfect for growing specialty gourmet coffee. Liana Baggio, great-granddaughter to Salvatore, created the brand of Baggio Café for her family’s company in 2006. Since then, they are now producing about fifteen thousand bags of coffee per year. Baggio Café uses a delicate process for roasting coffee beans produced in the farms to make the most authentic and distinctive gourmet coffee. The warmth and tradition of cultivation were transmitted from generation to generation by this family.
 
Diogo Dias
Coffee from Dias’s farm, Fazenda Recreio, has placed in the top five in the Cup of Excellence competition five times out of the past ten years!
 
 
Featured Brazilian Wine Experts
Bruno Motter - Don Guerino 
The grandson of Italian immigrant and founder of Guerino Motter, Bruno studied oenology in Argentina and, with his family, manages the Don Guerino winery in Alto Feliz. Don Guerino produces still and sparkling wines using French and Italian grape varieties. The winery is surrounded by 50 hectares of vineyards and is one of the most modern and beautiful in the country.
 
Morgana Miolo- Miolo
A member of the fourth generation of her family’s business, Miolo carries on a tradition begun by Gluseppe Miolo in 1897 in the Vale dos Vinhedos. The modern winery, with more than 2,000 acres under cultivation, was founded in 1990 and has quickly become a premier brand.
 
Patricia Carraro - Lidio Carraro
Founded in 1998, the Lidio Carraro vineyards in Vale dos Vinhedos and Encruzilhada do Sul, specialize in maximizing the expression of the terroir. Their wines have won many awards and are exported to more than 18 countries.
 
Flavio Pizzato - Pizzato, Fausto
The Pizzato family, descendants of grape growing immigrants from Northern Italy, grows grapes in both Vale dos Vinhedos and Dois Lajeados, producing worldclass wines under two labels, Pizzato and Fausto.
 
Vagner Montemaggiore - Vinicola Salton
As Export Manager for Vinicola Salton, Montemaggiore is bringing the wines of Brasil’s first official winery to Texas. Established in 1910, Salton wines have won more than 200 national and international awards. The winery is the number one major sparkling wine producer in the country for four consecutive years and has a history highlighted by innovations, qualifications and investments.
 
Rosana Pasini - Aurora
Rosana Pasini works at the largest winery in Brazil, Vinicola Aurora. Headquartered in Bento Goncalves, the capital of Brazil’s wine producing region, Aurora is a cooperative that produces wines under 10 different labels, from still to sparkling varieties.
 
Eduardo Valduga - Casa Valduga
Eduardo Valduga is one of three third-generation brothers of the Valduga family whose international award-winning wines are exported to more than 18 countries.

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Thursday, March 21, 2013

Passaporte Brasil Comes to Central Market

Specialty grocer to host two-week Brazil celebration
 
WHAT: Central Market will launch its fourth international two-week celebration on April 24 celebrating Brazil.
 
For almost twenty years, Central Market has brought some of the finest and most flavorful food and wine experiences to its European-style emporiums. Begun in 2010, the Passport series celebrates the best in food, wine, music and culture with a lively two-week takeover of Central Market’s nine stores.

Argentina, Spain and France have each been visited – now the teams will present a salute to the vibrant South American country of Brazil. The events are known for their exciting food finds, live music and dance performances, authentic décor, hands-on cooking classes and visits from celebrity chefs and winemakers.
 
Some fun facts about Brazil:
  • Brazil is the largest and most populous country in South America,and the fifth largest country in the world, with a population of more than 190 million.
  • Brazil will host the World Cup next year; the Olympics in 2016!
  • As the world’s largest producer of coffee beans, Brazil provides 25% of the world supply of coffee.
  • Cachaça, made from fermented distilled sugar cane, is Brazil’s native liquor. It’s the main ingredient (plus muddled lime juice and sugar) in the national cocktail, a caipirinha.
Teams visited several times to discover the country’s bounty. Olive oils, berries, wines, coffee, specialty dishes, and so much more will be showcased from their travels.
  • Explore the varied dishes of Brazil, from the seafood-infused recipes of Rio de Janeiro to the melt-in-your-mouth cheese bread called pão de queijo.
  • High quality Brazilian-style cuts of beef, like the prized picanha.
  • Cookware and housewares with Brazilian flare.
  • Colorful footwear from Havaianas – the official flip-flop of Rio’s famous beaches – in the latest styles, for a limited time.
  • Fresh tropical fruits.
  • Robust, unique Brazilian wines, presented by experts and multi-generational winemakers. Many of the wines featured will bemaking their U.S. debut and will be exclusively available at CentralMarket.
  • Cooking classes with famous Brazilian chefs: Yara Castro Roberts, Leticia Moreinos Schwartz and Nilton Borges, Jr., to name a few.
  • Glorious and colorful tropical plants and flowers flown in fresh for the event.
A top destination on many travel lists for 2013, Brazil is making headlines in the U.S. as the place to experience. The New York Times recently named it the #1 place to visit in 2013; the London Daily Mail did, too. This is a country ready for a culture showcase and culinary close up.
 
WHEN: Wednesday, April 24 through Tuesday, May 7
 
WHERE: All Central Market locations: Austin, Dallas, Plano, Southlake, Fort Worth, Houston, San Antonio. Visit centralmarket.com for details in the coming weeks. The Cooking School tab on Central Market will list all classes and instruct ors and be available to book online. Email your PR contact for special requests or images.
 
ABOUT CENTRAL MARKET: Central Market’s open, serpentine-flow, full view European-style layout offers a completely new food shopping experience. A bountiful produce department with unmatched quality and variety, a seafood case stocked with more than 60 selections from throughout the world, hundreds of cheeses, 2,500 wine labels, stupendous specialty grocery aisles with delights from every continent, and a world-class cooking school featuring hands-on instruction are among the features that make the Central Market experience unique.

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Wednesday, March 6, 2013

Central Market Announces Next Country for Its Annual International Passport Event

WHAT:  For the past three years, Central Market stores create a lively and tasty two-week celebration of the culture, chefs, food and drink of one country.  This year, it will present “Passaporte Brasil”, a multi-faceted celebration of the South American country’s huge variety of cuisines, desserts, wine, coffee and, of course, its culture.

Prepare for bold colors, the beats of lively Brazilian music, bold coffees and tropical inspired cuisine during Central Market’s salute to Brazil.  Explore the storied history and colorful present of Brazil, a country quickly gaining popularity as a travel destination and economic world power. 

  • Explore the varied dishes of Brazil, from the seafood infused recipes of Rio de Janeiro to the  must try pao de quijo (cheese bread)  and feijoada, Brazil’s national dish. 
  • Bet your churassco that you will love our Brazillian cuts of beef like pichana. 
  • Find some gems for  your home and kitchen with our selection of décor and cookware ! 
  • Come purchase the Granado brand products, beloved by Brazilians since 1870.   Choose from a large array of tropical inspired soaps and creams that incorporate local and Amazonian ingredients. 
  • Do you enjoy truffles? You will love brigadeiros!   The addictive Brazilian version of a bon bon, often enjoyed with a mid-afternoon coffee.
  • Enjoy a Brazilian coffee made with some of the country’s highest quality beans.  Did you know Brazil is the largest grower of coffee in the world? Famous coffee experts Silvio Leite, Liana Baggio and Diogo Dias will host tastings.
  • Can’t make it to Rio?   Central Market, for a limited time, will be offering colorful Havaianas – the official flip flop from the famous Rio beaches – in the latest styles. 
  • It’s a jungle out there!   Jump into a taste of the tropics with bounties of fresh fruits or decorate your home with tropical plants and flowers flown in from Brazil, only during Passport Brazil. 
  • Wines from South America have been steadily gaining popularity and notoriety.  Be introduced to the wines of Brazil. Sip and sample robust and unique Brazilian wines with experts and even the winemakers themselves. Several wines will be making their U.S. debut during this event and will be exclusively imported by Central Market for the event. 
  • Get hands-on in dozens of cooking classes hosted during the two week event. Cook with renowned Brazilian chefs:   Yara Catro Roberts, Leticia Moreinos Schwartz and Nilton Borges, Jr.  

Since its inception in 2009, Central Market’s Passport salutes include Argentina, France and Spain. Each year, dozens of chefs, wine makers and cultural ambassadors from the country come to celebrate the specialty retailer’s incredibly authentic transformation of its 9 stores into the spotlighted country. 

WHEN:  April 24 – May 7

WHERE:  Central Market, all store locations: Austin, Dallas, Fort Worth, Houston, Plano, San Antonio, and Southlake. Find store location information

ABOUT CENTRAL MARKET:  Central Market’s open, serpentine-flow, full view European-style layout offers a completely new food shopping experience.  A bountiful produce department with unmatched quality and variety, an extra-long seafood case stocked with dozens of fresh selections from throughout the world, hundreds of cheeses, 2,300 wine labels, 400+ beers and stupendous specialty grocery aisles with delights from every continent, plus a world-class cooking school featuring hands-on instruction are among the features that make the Central Market experience unique. www.centralmarket.com.

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For more information, members of the media can contact:

For General Inquiries:

Teresa Buckley
buckley.teresa@heb.com
Donna Daniels
daniels.donna@heb.com

Dallas & Fort Worth Area:

Heather Senter
heather.senter@att.net
817-881-5130

Austin Area:

Kristy Ozmun
kristy@ozmun.com
512-474-1501

San Antonio Area:

Dya Campos
campos.dya@heb.com
210-938-8075

Houston Area:

DPW PR
katy@dpwpr.com
713-224-9115

Filming Policy

Absolutely no photography or videography is permitted inside a Central Market without prior authorization and an escort while shooting. With few exceptions, all requests must be submitted in writing to area press contact a minimum of two business days in advance.

Media Assets

Feast your eyes on our event and product imagery, which we’ve made downloadable for media use.* Don’t see something you need? No worries. We’re well-stocked on images, so just contact us for additional photos.

For more information, members of the media can contact:

General Inquiries:

Teresa Buckley
buckley.teresa@heb.com
Donna Daniels
daniels.donna@heb.com

*USAGE GUIDELINES: The Central Market media gallery contains select high-resolution images downloadable for editorial use only in print, online, and broadcast media. All images remain the property of Central Market. These images cannot be used for personal or commercial purposes.

FILMING POLICY: Absolutely no photography or videography is permitted inside a Central Market without prior authorization and an escort while shooting. With few exceptions, all requests must be submitted in writing to the area press contact, a minimum of two business days in advance.