PB Crave is the Peanut Butter for the Pickiest Eater (Shh, don’t tell them it’s not junk food!)


Quality, Citizenship, and Innovation are the key ingredients of PB Crave’s Premium Peanut Butters, now available at Central Market. Add a leg to your food journey – and any fussy eaters you might be carrying with you – by joining us in celebrating this great product with a great story.

At some point in our lives, we’ve all encountered the Child Who Will Not Eat. Sometimes it’s just a weird cousin who lives solely off of dry hamburgers, but for others (myself included) it is our very own offspring. Having one or more Foodie parents doesn’t seem to affect these nit-pickers, much to the horror of the innovative culinary family. False hope is raised when the child takes on an odd affinity for a random item such as capers or Greek yogurt, only to be dashed again when the same child refuses common, everyday staples such as hotdogs or – gasp – peanut butter. Parents whose children are “good eaters” never seem to fully understand. “Oh, is she allergic to peanuts?” is the standard polite inquiry, to which I respond with an embarrassed sigh. “Nope, she just won’t eat it. Sorry.”

“What kind of kid doesn’t like peanut butter?” It almost seems unfair and judgmental to say that in today’s society. Finicky eaters are prevalent in modern school-age children; the same kids who would have likely gone to bed hungry 30 or 40 years ago are now catered to at a royalty-like attempt to get them to eat something. I see it all the time during my child’s play-dates when, naturally assuming that I’ve raised the worst eater of all time, logic tells me that if she likes something then surely other kids do. Just when I think no rejected foods will surprise me, I am stunned to realize that the friend she’s invited over won’t eat grilled cheese. What to do now? I scramble through my pantry in a desperate search to pacify our tiny princess houseguest. “She likes peanut butter.” Uh-oh.  

Curt Reiss was that kid who hated peanut butter.  He grew up eating it, unhappily, until he was old enough to create his own. These amazing concoctions must be what every picky kid would choose if he could have his way. Decadent, fun flavors are folded in with only the highest quality ingredients like wild honey and raspberry instead of preservatives or syrups. They have kid-crazy, exotic twists like cookie dough and dark chocolate, but don’t contain any of the no-no’s like hydrogenated oils or trans-fats, and are always gluten-free. My advice is to try a little reverse psychology with some PB Crave on the grocery aisle with your kids: “No, I don’t think you should have that. It’s really just for dessert. Why don’t you try something healthy like tuna fish?” Then gradually relent to the begging, “Ok, I guess. But only as a special treat.” (wink wink) This is the fun part of parenting, folks. Then we get to eat it, too!

Another modern aspect of PB Crave that parents like us can enjoy is the company’s great social responsibility. Project Peanut Butter is committed to making the world a better place by donating a healthy portion of all proceeds from the sales of PB Crave to help malnourished children who don’t have the luxury of being choosey. RUTF’s (Ready-to-Use Therapeutic Foods) have already helped save the lives of over 100,000 needy children. Pick up a jar today and help them re-invent the peanut butter category while changing the world.  

Find CoCo Bananas, Cookie Nookie, Razzle Dazzle, and Choco Choco in the Grocery aisles of your favorite Central Market. And remember, play it cool when you put it in the cart. You can get excited about it after the kids go to bed.
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1 Comment(s):

Coby wrote on 3/29/2013 11:57:32 PM

One of your best stories yet.

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