Meet the Chocolate Maker: Willie Harcourt-Cooze, Willie's Cacao


Trust me, you do not want to miss the chance to meet Willie Harcourt-Cooze and hear him talk about chocolate. Whether you’re a cacao connoisseur, or you’re holding tight to the chocolate you loved as a kid, I promise you’ll have a new outlook on chocolate after listening to Willie. 
Willie grew up making foods the old-fashioned, artisanal way with an emphasis on flavor and quality, and it wasn’t long before he turned that concept to the world of chocolate. After moving to Venezuela, Willie discovered the range of flavor you can find hidden in pure cacao beans. 

Farming his own cacao beans to trading directly with cacao farmers to handcrafting Willie’s Cacao bars himself, Willie is the only “bean to bar” producer of premium chocolates in the United Kingdom. And he continues to put all the emphasis on bringing out the flavor of pure cacao beans. His single-estate chocolate bars are made raw cane sugar, and that’s about it.  

I, for one, didn't know how important it is that Willie’s bars do not include vanilla or soya lecithin, which is usually used as a stabilizer.  Turns out, it’s a pretty big deal. It means Willie’s Cacao bars are nothing but unadulterated chocolate where all you taste are the flavors that occur naturally in the bean. (In fact, Willie used the word “sacrilege” when discussing the practice of adding vanilla – or anything, for that matter – to chocolate.)

And that – the flavor possibilities in the pure chocolate – is what still excites Willie about the world of chocolate. He genuinely loves educating chocolate lovers on the Chocolate Renaissance, and he truly enjoys being in the chocolate world’s sweet spot – where a commitment to quality and purity of flavor come together to create chocolate the way it was meant to be enjoyed.

Intrigued? Good! Get thee to a Willie’s Cacao demo. Your sweet tooth (teeth?) will thank you! Catch him this weekend:
  • Dallas Lovers Lane: Friday, Feb. 7, 5-7 pm
  • Austin North Lamar: Saturday, Feb. 8, 10 am-1 pm
  • Austin Westgate: Saturday, Feb. 8, 2-5 pm
  • Dallas Lovers Lane: Sunday, Feb. 9, 10 am-Noon 
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