Central Market Presents Passaporte Brasil


Are you into Brazilian cuisine? I mean, are you really into Cozinha Brasileira? Then prepare yourself for bright colors, fresh fruits, bold coffees, exotic flowers, lively beats, and inspired cuisine during our saúde to Brazil, April 24 - May 7. 

For the past three years, Central Market stores have created a lively and tasty two-week celebration of the culture, chefs, food and drink of one country. This year, we present Passaporte Brasil, a multi-faceted celebration of South America's largest country with a huge variety of cuisines, desserts, drinks, and, of course, Brazilian culture.

More than just the forest of the Amazon or the beaches of Rio, Brazil is a nation with a world of flavors to be explored. Our buyers and Partners visited Brazil many times to truly discover the country's bounty, and along with brightly colored Havaianas and beautiful tropical fruits, they have brought back seafood-infused recipes from Bahia, wines from Rio Grande do Sul, and coffee from Minas Gerais just to name a few.

A lot of the foods that we will be featuring were new to us just a couple months ago, so below is a quick guide to some tasty Brazilian treats and a preface to Portuguese:

  • Feijoada - a hearty traditional stew of beans and pork is the  quintessential Brazilian comfort food. Served with rice, couve a julienned and sautéed collard green, farofa, and a citrus salad. 
  • Moqueca - Brazilian fish stew with a base of fish stock, onions, garlic, tomatoes, and cilantro. It is cooked slowly, with no water added.
  • Pão de Queijo – usually eaten for breakfast or a snack, this cheese bread is the most common bread in Brazil.  It’s naturally gluten-,yeast-, and leavening-free. Central Market bakers will bake this up throughout the day.
  • Brigadeiros - a deliciously sweet truffle-like bon-bon typically savored midday alongside a bold cup of Brazilian coffee.
  • Empadão Franca - a savory pie of chicken, herbs, olives, and eggs.
  • Catupiry - award-winning spreadable soft breakfast cheese, available in dairy.
  • Quindim - a custard-like mixture of egg yolks, sugar and coconut.
  • Romeu e Julieta - a classic Brazilian pairing of fresh cheese and guava paste, to satisfy both your savory and sweet tooth.
If any of the food above feels a bit intimidating, do not worry.  We have some of Brazil's most celebrated chefs coming to the Cooking School to give hands on instruction for both traditional and newly imagined favorites.  Visit the Cooking School page to see class schedules.

As you might expect, we are not going to let the Cooking School have all the fun, we will also be hosting more than a dozen wine makers and coffee experts to help expand your knowledge of Brazil. See the store events calendar for the full schedule of activities.

Are we excited about Passaporte Brasil? You bet churrasco!
Your message (click here):

18 Comment(s):

Washington Von Sauerbronn wrote on 10/8/2013 9:49:25 AM

Dear buyers of Central Market and HEB Please let me know the next time your commercial mission going to Brazil ! I love to introduce you folks to the authentic and organic Acai frozen pulp and the healthy, nutritious and delicious Brazilian Fruits Sorbets ( Non Dairy, Low Fat, Non Cholesterol and Gluten Free ) , these are the products your loyal and healthy conscious customers need to have available at your stores. I'm a food broker from Brazilian living in Salt Lake City, Utah, and I will be delightful to do a road show at your stores to show our healthy, nutritious and delicious will be a pleasure at your customer's mouths year around , and will became a hot seller at your stores . Please feel free to contact me anytime , and your organization will figure out what your customers are missing right now : Acai ( 57% more than Anti Oxidants in comparison with Pomegranate ) , Acerola, Camu Camu ( 70% more than Natural Vitamin C in comparison with Orange and Lemon together ) ,Cupuacu and more natural vitamins from the deep of the Amazon Rain Forest to you and your loyal and savvy customers. “Let food be thy medicine and medicine be thy food” ― Hippocrates

Kacie wrote on 7/3/2013 9:55:47 AM

I am interested in buying some of the coffee mugs from this promotion. I only got a few, and they weren't enough! Does anyone know where I can purchase some of the Brasil-themed coffee mugs that were for sale during the Pasaporte do Brasil event?

Kate Heyhoe wrote on 5/17/2013 11:30:12 AM

Since you're selling Guarana Antarctica Soda at Central market, I thought you'd want to read this post about guarana soda -- it's the national drink of Brazil. I'm a Wimberley food author, and have more info about the Legend of Guarana, which is a caffeinated plant (twice as caffeine-rich as coffee). Cheers! - Kate Heyhoe, CaffeineAndYou.com

Tania N. wrote on 5/3/2013 8:40:05 PM

Thank you so much Central Market for celebrating the Brazilian cuisine and culture with Texas! I originally from Brazil and it was great to show my daughters born in Austin so many different tastes of Brazil! I also took my friends and they loved the cheese bread and brigadeiros, and dining on feijoada and guarana. I know it is too early to ask but I hope we can have Passaporte Brazil again soon!!

Maria wrote on 4/26/2013 2:43:20 PM

Will there be picanha at the meat market? How about linguica?

germayne wrote on 4/26/2013 10:48:48 AM

My husband and I I can' wait to buy a new pair of Havaianas!

Iraci wrote on 4/26/2013 8:51:18 AM

I have been in San Antonio since October 2012. I had looked all over for the Brazilian/south American stores and I could not find one who sells the specialty. I was very excited to see this event. I love cooking and sharing. Yes, I am Brazilian.

Coach Ashby wrote on 4/25/2013 1:09:52 PM

LOVE the theme....what about fresh fruit?

David and Elvira Fiscus wrote on 4/25/2013 9:45:23 AM

My Brazilian wife Elvira and an attended the opening yesterday. It was incredible, my wife was happy to the point of tears seeing so many items from her native country. We bought a jaboticaba fruit tree, and many, many Brazilian food products. We have enthusiastically been spreading the word to all our friends, Brazilians or not to come down to Central Market in Houston to participate. We hope Central Market will continue to carry these Brazilian products, and we wish Central Market the very best of luck. Thank you from the bottom of out hearts. David and Elvira Fiscus

Lucia wrote on 4/24/2013 5:00:11 PM

Currently, the quantity of Brazilian population in Houston (and surroundings) is very large, but still there are not enough stores who carry a variety of our products. This is a great idea I love it, but I really wish HEB expanded the offerings to all year long, and at many of the HEB locations!

Global Administrator wrote on 4/24/2013 11:30:50 AM

Aubin - every store is participating with in-store events, tastings, cooking classes, and more. See all that is going on at Southlake for the next two weeks on the event calendar http://www.centralmarket.com/in-store.aspx?store=southlake#/events/april or pick up an event guide in store.

Global Administrator wrote on 4/24/2013 11:28:42 AM

Marcella - the team has spent months sourcing products from Brazil that all will be available for purchase. From Classic Brazilian products like Guarana, Catupiry, Granado bath and body products, wines from over ten different vineyards, coffee from Minas and Espirito Santo, on top of the produce, Brazilian cuts of meat, and interesting seafood, we are making a ton of bakery items in house like Brigadeiros, Pão de Queijo, and quindim. Come in and enjoy!

Aubin wrote on 4/24/2013 11:01:06 AM

Will this event be at the Southlake location?

Marcella wrote on 4/22/2013 8:27:25 PM

I just heard about it on the radio and I am super excited!!!But I have some doubts. You are going to have the Cooking School, but what exactly is going to be available for purchase? Are we going to be able to buy some of the delicious foods described or what? I didn't quite understand how it is going to work.

Global Administrator wrote on 4/9/2013 2:33:32 PM

Fabio - thanks for the comment, the Preston Royal store will most definitely be participating in the Passport Brazil event. There will be great music and dance events each weekend including capoeira. There will also be a Brazilian dinner in the cafe and wine tastings in the wine department throughout the two weeks. The only thing not at Preston Royal are the cooking school classes, but the Dallas Lovers store will have cooking classes. You can also check the store event page at http://www.centralmarket.com/in-store.aspx?store=dallas_preston#/events or pick up an event guide at the store.

Fabio Martins wrote on 4/9/2013 1:54:35 PM

Thanks for sharing the great news about the "Cozinha Brasileira"; however, by looking the schedule, I have noticed the Preston and Royal location is not featured. Am I be able to enjoy the Brazilian products at my neighborhood store?

Cristina Hilton wrote on 4/3/2013 2:24:41 PM

You just gave me a reason to go to Dallas in April! One of my daughters lives there and I frequently visit her and her family , and the first place I want to go to is Central Market on Lovers Lane! I loved the celebration you had on France and now I'm beyond excited about seeing Brazil as the choice for this year. Did I mention that I'm Brazilian...? Better yet, very proud to tell you that I'm a Carioca da Gema... (Ask your experts what does this mean...) PS: There's a typo on the list of products you'll have. You guys have wine from"Rio Grande do Sol", but the correct name is "Rio Grande do Sul". Thanks!!!!!

Alexandra leguizamon wrote on 4/2/2013 3:43:56 AM

This is a great theme. I just moved to Brazil and I wish you had done it in January!! I am French and I loved the French festival you had!! I misss my Central Market and all Heb here in Brazil!!

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